We Build Companies From Concept to Exit.
We've built what you're trying to build.
From product development and branding to fundraising, national distribution, and acquisition, we combine Fortune 500 experience with firsthand entrepreneurial execution to help brands create lasting enterprise value.
BRAND EXPERIENCE
OUR DIFFERENCE
Most consultants advise.
We have operated.
Most consultants have spent their careers inside large organizations, managing brands supported by established teams, budgets, and infrastructure.
We've done that too.
We've also built a beverage company from an idea into a nationally distributed brand, raised capital, navigated retailers and distributors, built teams, managed cash flow, and successfully exited.
That changes the advice we give.
Because we've made the decisions you're about to make.
WHY CLIENTS CHOOSE US
Building a beverage company from zero to exit requires a different mindset than managing an established brand. We've done both.
Experience primarily within established organizations
Optimize brands with existing teams, budgets, and infrastructure
Recommendations based on corporate best practices
Limited firsthand experience building companies from the ground up
Rarely accountable for fundraising, cash flow, distribution, or founder-level decisions
Typically engaged for a specific function or project
TRADITIONAL CONSULTANTS
Heroes & Villains
Built beverage brands from concept to successful exit
Personally navigated product development, fundraising, retail expansion, distribution, and acquisition
Experience in making decisions when resources are limited and every dollar matters
Former executives from Heineken, AB InBev, Pernod Ricard, Waterloo, and the founders of Dirty Shirley
Blend entrepreneurial execution with Fortune 500 best practices
Focused on building enterprise value—not just delivering recommendations
WHAT WE DO
-
Brand Strategy
Positioning
Innovation
Portfolio strategy
Consumer insights
-
Logo
Packaging
Brand Identity
Website
Photography
-
Retail strategy
Go-to-market
Distributor planning
Commercial roadmap
Velocity improvement
-
Item Due diligence
Fundraising
Financial modeling
M&A preparation
Investor presentations
WHO WE WORK WITH
Founders
Launching the next generation of beverage brands.
Beverage Companies
Accelerating innovation and commercial growth.
INVESTORS
Helping identify opportunities and maximize value.
PROBLEMS WE HELP SOLVE
Grow My Business
Commercial Strategy
Retail
Distributor Strategy
Sales Growth
Build My Brand
Positioning
Innovation
Identity
Packaging
Raise Capital
Investor Story
Financial Strategy
Due Diligence
Valuation
Prepare For Exit
Enterprise Value
M&A
Buyer Readiness
Strategic Positioning
Who We Are
Adam Kost
Operator
CEO
Founder
Built Dirty Shirley - Exited to Sazerac in 2026
Former Waterloo CMO - Exited to Private Equity in 2021
Former Pernod - Trade Marketing Director
Former Heineken - Brand and Innovation Director
Former AB InBev / ZX Ventures - Venture Capital and E-Commerce Director
Anson Bollen
Creative Director
Award-winning designer
Packaging expert
Illustrator
Creative systems
20+Years Experience
500+ Brand assets
18 Design awards
Let’s Talk Growth
Fill out the form, and we’ll design a custom attack plan.